Sample case study · Beverage launch
A 90-day social launch for a new drinks brand: skits, street content and creator collabs that made the city thirsty before the first bottle hit shelves.
This is a sample case study built for the prototype. Clicks Creative Lab's real project, photos and verified numbers replace everything on this page.
A new beverage brand was entering a crowded Nairobi market with zero social presence and a launch date twelve weeks out. Awareness had to be built from nothing, fast, and it had to feel like the city's idea, not an ad campaign.
The brief in one line: make Nairobi thirsty before launch day.
We built the launch as a story in three acts: tease the mystery, hand the product to the city's funniest creators, then flood the timeline on launch week with street reactions and skits people wanted to share.
Every piece was platform-native: TikTok skits, IG reels and meme drops, and a WhatsApp broadcast for early access. Strategy led, entertainment first, conversion built in.
Launch filmStock stand-in, real campaign photo goes here
Creator skitStock stand-in
Street activationStock stand-in
Product dropStock stand-in
Behind the scenesStock stand-in
Launch week recapStock stand-inThey didn't just launch a drink. They gave Nairobi an inside joke, and we were the punchline everyone wanted in on.
